AI Insights · Timothy · January 2022
Top 5 Fashion Games Performance in Africa, Q4 2021
In Q4 2021, the top 5 fashion game apps in Africa showed varied performance in downloads, revenue, and active users. Data from Sensor Tower reveals significant trends.
Throughout the fourth quarter of 2021, the top five fashion game applications in Africa displayed diverse trends in downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into the performance of these popular apps.
Hair Challenge from Rollic Games experienced fluctuating weekly downloads, starting at 120K and dipping to around 57K in the first week of November. However, it rebounded to over 115K by the final week of December. Weekly revenue peaked at $60 in early October but saw a significant drop, with minimal revenue in subsequent weeks. Weekly active users started at 645K and declined to around 498K in early November, before stabilizing between 518K and 553K towards the end of the quarter.
Fashion Show: Makeup, Dress Up by Dress Up Games for Girls saw steady weekly downloads, beginning at 85K and peaking at 136K by the end of December. The app's weekly revenue fluctuated, starting at $146 and ending the quarter at $47, with a peak of $158 in mid-December. Weekly active users showed a consistent increase, starting at 492K and rising to 553K by the last week of December.
Lion Studios' Doll Designer had varied weekly downloads, starting at 108K and dipping to 27K in early December, before recovering to 74K by the end of the month. Revenue for the app was minimal, with a slight increase to $12 in the final week of December. Weekly active users started at 319K in late September and showed a general decline to around 159K by early November, with a gradual increase to nearly 200K by the end of the quarter.
Magic Tavern, Inc.'s Project Makeover had a stable weekly revenue, ranging from approximately $15K to $20K throughout the quarter. Weekly downloads peaked at 83K in the first week of November before fluctuating and ending at 64K in the last week of December. Active users saw a consistent pattern, starting at 378K and stabilizing around 363K by the end of the quarter.
The Dress Up Games app by Dress Up Makeover Girls Games showed an upward trend in weekly downloads, starting at 43K and reaching 72K by late December. The app's active users increased from 103K in late September to 150K by the end of December.
For more detailed insights, visit Sensor Tower.
